Responsive Web Design
Responsive design is a forward looking approach that supports selling products to shoppers on any device type or size.
Over the last several years, KalioCommerce has studied the shopping behaviors on customer sites that are separately optimized for mobile and tablet. During this time, we have learned a lot about the unique eCommerce requirements on various device classes. We now leverage this knowledge, the existing design philosophy, and the technical tools to offer responsive design sites. KalioCommerce’s process involves extensive design, development, and testing of a responsive site.
Key Benefits of a Responsive Web Design Site
A major benefit of the responsive design transition is that regardless of device, a site has 1 uniform URL, which is not device specific and therefore contributes to better SEO performance. Responsive design also results in a single site to maintain. The constant updating of mobile and tablet features to be consistent with the desktop site is no longer a burden. Seamless updates greatly reduce the maintenance work required. A responsive site will provide you with new acquisition strategies, more time to focus on A/B split testing, and the capability to get the greatest sales results from your website.
Achieve Maximum Sales Across All Devices
KalioCommerce’s philosophy on how to build a responsive eCommerce website is based on:
- Industry standard framework: gives us the necessary tools to simplify the effort to create the HTML markup and CSS for the site.
- Sites that stretch within a device class (i.e. desktop), or viewport: as the viewport changes, additional server side strategy is implemented to add components as the device gets larger. This allows retailers to optimize each pixel for selling space.
- Performance: our work on a combination of client-side and server-side techniques maximize page load speed and reduce the size of each page.
- Including all viewport specific features: proven to increase the shopping experience and lead to greater site conversion. Examples include the support of touch events, reduced need to type, and the support of PayPal as a checkout method so that the whole purchase can be achieved without the need to find a credit card.
What is Responsive Web Design?
Responsive web design (RWD) is a web design approach that strives to deliver an optimal shopping experience for all shoppers on a website regardless of the device they use. KalioCommerce’s approach takes advantage of the native device features such as touch, thus limiting the need to scroll or pinch/zoom to experience the site. This design approach prepares eCommerce sites for the future by providing the framework to handle any new device created. Responsive sites are fluid and progressively adapt to each viewport’s screen resolution. An easy test to determine if a site is responsive is to load the site in a browser and then gradually reduce the size of the browser to see what happens. If the content remains in the viewable browser window and gradually changes shape, then the site is responsive.
Challenges With Responsive Web Design?
Not all web developers adapt the practice or have experience building truly responsive sites because responsive design is still a relatively new design approach. For most developers, there is risk in this transition as every bit of HTML/CSS markup on a website will be edited to make the transition to responsive design. Responsive is a significant change that requires testing both prior to launch and A/B split testing after the site is live to make sure that shoppers are responding well to the new site.