Services

E-commerce Consulting

The Kalio™ Strategic E-commerce Consulting group, headed by our Chief E-commerce Consulting Officer, Larry Kavanagh, works with your team to elevate the sophistication and effectiveness of your e-commerce business and programs.

This group bases its approach on the Kalio philosophy of e-commerce, which adapts and evolves long-proven direct marketing techniques to the ever-changing world of online sales and marketing.

Kalio Philosophy of E-commerce

At Kalio, we identify and track marketing channels separately from transaction channels. A marketing channel generates traffic for a transaction channel. Your catalog, for example, would be a marketing channel. Your website, retail store and call center are transaction channels.

A transaction channel converts traffic into one of five types of relevant transactions, an order (the most important transaction), and four types of contact transactions:

• Postal address for print catalog requests
• Email communication
• Facebook "Like", which allows you to post to the prospect's wall
• SMS for text messaging

We believe it is important to track, create strategies, and acquire tactics for:

• The growth of web traffic by source, such as marketing channel
• The conversion, by marketing channel, of traffic into one of the five types of transactions
• The growth of your five transaction files
• Conversions of the contact transactions types into orders
• Conversion of new buyers into repeat buyers

Kalio's Proven Phased Consultative Approach

With over 10 years of experience behind us, our Phased Consultative Approach provides the framework within which we focus our consultation on your specific needs, situation, objectives, and opportunities. Our constant focal point is the projects and tests that have the potential to "move the needle." We balance those projects and tests that have immediate potential gains, however, with those that have long-run significance.

Our process includes conference calls and web meetings, remote video conferencing, as well as on-site visits and meetings. We define timelines, milestones, costs, and deliverables clearly, and rely on testing and results to chart our way through enhancing your ecommerce capabilities and success.

We invite you to put us to the test. Give us a call at 408.550.8040 or drop us an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .