Practical eCommerce Webinar - Increasing Conversions for Parts and Accessories Sites
Complexity of Selling Parts and Accessories
Automobiles, appliances, equipment, trucks, RVs — all require parts and accessories. But selling them online is complex. A single part could fit many makes and models. A single make could have thousands of separate parts. A single model could have many different makes. A single component assembly could require dozens of different parts, all of which must be communicated to a consumer. Many parts look nearly identical, making it more confusing for buyers to identify the proper one.
An eCommerce site that sells parts and accessories must address all of these complexities. It must have detailed, faceted navigation by, say, make, model, year, part name, and price. It must have robust site search that itself is faceted for quick identification. It must hold thousands of SKUs, with thousands of photos. And it must be user friendly, and fast.
In this 60-minute webinar, we’ll address the key points to make sure your parts and accessories site is a high performer, one that converts shoppers to paying customers.
About the Presenters
Armando Roggio is (a) a contributing editor for Practical eCommerce, (b) an independent eCommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical eCommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Kim Planet is the Chief Solutions Architect at KalioCommerce, a cloud enterprise eCommerce platform. She is responsible for the successful implementation and ongoing enhancements for customers. She has 22 years of software development and project management experience.