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Driving ROI through Email: Smarter eCommerce Marketing 101

Email has the highest ROI of any digital channel with the return of $44.25 for every dollar invested. This isn't surprising as email is a fundamental component of business communication. From business interactions to personal inquiries, email is the most widely used communications platform. Though email is easy to dismiss as a mundane communicative tool, it’s not. When used properly email can be a driving force in any successful marketing strategy.

Valuable eCommerce Marketing Strategies to Consider:

  • Data Collection: Data is the backbone of highly personalized email content. With the right data, companies can create smart segments based on demographics, psychographics, and subscriber behavior. Tailor emails to target audiences and provide content catered to their interests.
  • Smart Segmentation: Email automation and personalization don't need to be tradeoffs. Present relevant content through the appropriate channels to increase user engagement. Sending the right emails, to the right people, at the right times can increase acquisition, conversion, and retention.
  • Win-back: With detailed email campaign insights, companies can study trends and target customers – even old ones. Highly personalized emails show customers they are valued and include content they care about. Email is a cost-effective way to reach out to old customers, share valuable content and win them back.

Watch the webinar to learn more about smarter eCommerce marketing and find out how WhatCounts and Kalio can help you streamline the marketing process.

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Joy Ugi
Digital Marketing Coordinator @ WhatCounts

As the Digital Marketing Coordinator at WhatCounts, Joy oversees and writes content for the blog, eBooks, webinars, and other educational materials. She also handles all of the email marketing initiatives on behalf of the company.

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Mark Richards
CEO @ KalioCommerce

As CEO, Mark leads day-to-day operations at Kalio and partners with the rest of the senior management team to establish direction and implement strategies. Mark brings expertise in strategic relationships, business development, and services management to KalioCommerce. Over the last 23 years, he has served as CEO, VP Consulting, CIO, and in other management and business development roles for a variety of high technology firms.

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Carrie Brumback
Customer Support Supervisor @ KalioCommerce

With 8+ years of experience, Carrie helps KalioMail clients achieve outstanding revenue gains. She is also an email deliverability specialist with deep insight into email authentication, reputation management, and deliverability best practices. She works with online retailers to increase engagement and drive higher quality content. Carrie is highly regarded by clients as the de facto force for eCommerce marketing success.

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Harry Dressler
Senior Vice President @ KalioCommerce

Harry brings over 20 years of expertise in tactical oversight and strategic direction of operations as the Senior Vice President at KalioCommerce. Harry interacts with eCommerce owners, C-level executives, directors, merchandisers, marketers, and developers on a daily basis. He has extensive knowledge in the types of site changes that increase revenues for eCommerce businesses. Harry is also well aware of the goals, challenges, and concerns his customers have in various industries.