Google Tag Manager (GTM) has become the modern analytics foundation for high-growth ecommerce merchants. But while nearly every digital team uses it, GTM is often misunderstood, or worse, mismanaged. The reality is that GTM can be an effective tool for managing your
Conversion Rate Optimization (CRO) isn’t about guesswork; it’s about using data to understand customer behavior and make changes that demonstrably improve your website’s ability to convert visitors into buyers. In this post, we’ll focus on how a data-driven approach helps mid-sized ecommerce
As ecommerce professionals, we live and breathe data. It’s the fuel that powers our marketing campaigns, informs our inventory decisions, and sharpens our customer insights. But collecting that data efficiently—and accurately—has become an increasingly thorny challenge. Enter server-side tagging, a behind-the-scenes evolution